Hanap Fusion Bakes

Hanap, a Vancouver gem where traditional Filipino tastes meet avant-garde techniques. Through engaging content, I capture Hanap's unique blend of heritage and innovation, inviting diners on a captivating journey through modern Filipino cuisine.

Objective To revitalize the brand identity of Hanap: Filipino Fusion Bakes by implementing a comprehensive brand refresh strategy. The objective is to create a refined, retro/vintage-inspired visual identity that better aligns with the client's personality and values, ultimately enhancing brand recognition and customer engagement.

Outcome a retro/vintage-inspired visual identity with a refined word mark and logo in shades of yellow and dark green. A comprehensive brand strategy will be established to ensure consistent messaging and positioning. This refreshed aesthetic and strategy will closely align with the client's personality, enhancing brand recognition and fostering a more authentic connection with customers.