Alive Fitness and Wellness set themselves apart from regular fitness studios and gyms by placing a strong emphasis on overall well-being and cultivating a healthy lifestyle.

Objective Refreshed brand identity to highlight their unique training methods and foster a sense of community among members. The goal was to create a compelling brand image that resonates with both existing and potential clients, establishing Alive Fitness as a premier destination for transformative fitness experiences.

Outcome The logo underwent a refined version, aligned with the brand's new direction. An art-directed photoshoot captured the essence of their unique training methods, creating a captivating visual narrative. The rejuvenated Instagram page featured the new photos, resulting in increased engagement from the audience.