Refreshing Rebrand to Better Snack Bars

Led a comprehensive redesign for Snack bar, positioning it as a clean, allergen-free, healthier alternative. Revamped the brand identity, packaging design for individual Snackbar and its box, and overhauled the e-commerce website. Result? A swift sell-out of the first 50K units both in physical stores and on Amazon.

Redesigned logo, encapsulating values of a fresh alternative, sleek visuals, and highlighting sunflower seeds - the powerhouse ingredient of the snackbar.

Revamped the packaging box to reinforce the brand's fresh, alternative values. Infused it with modern and clean visuals to stand out as a compelling choice on grocery shelves.

Redesigned the website to bolster the brand's fresh, alternative ethos. Implemented modern and clean visuals to instill user trust and inspire purchases, positioning the product as a pantry essential.