Fabric Store - From 70% to 250% Increase in ROAS in 5 months
Manasvini Ligga
I initiated my work with this client in February 2023, taking over their existing search campaign. Recognizing the high cost-per-acquisition (CPA) and low return on ad spend (ROAS) associated with search for e-commerce, I implemented two Performance Max (Pmax) campaigns for the client. One campaign focused on showcasing their products on shopping, while the other did not. The goal was to identify the more successful approach.
Before my involvement, the client's monthly revenue stood at £80, achieving a 72% ROAS, as depicted in the screenshot below.
However, within a month, I managed to increase their monthly revenue by over 600% to £509, achieving a positive ROAS of 120%. This allowed me to determine the most effective Pmax campaign, which I then scaled up by increasing its budget.
yielded even more impressive results, as I doubled their revenue to £1190, maintaining a 200% ROAS. By then I had noticed their AOV was quite low, below £30 and to scale the client on all fronts, it was important to increase the AOV.
To address this, I recommended reducing the free shipping threshold from £50 to £40 and prominently featuring a banner on the website to remind customers of this offer. The AOV, as shown in the screenshot below, rose from £25 in February to higher levels after implementing these website changes in March.
Continuing to optimize the campaigns, identify top-selling products, and implement further website enhancements, we achieved impressive results in May. The revenue soared to £1961, with a remarkable 250% ROAS, representing an additional 60% increase in revenue.
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Posted Jul 23, 2026
Monthly revenue soared to £1961 in May vs £80 in January
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