Audax Fitness - Web Design in Showit

Visual Designer

Web Designer

Frontend Engineer

Figma

Showit

Audax Fitness, known for its Mobile App and bodyweight exercises, engaged our expertise to design distinct landing pages for their diverse fitness programs, aiming to captivate and convert visitors into app users.

Summary

Audax Fitness, a bodyweight exercise program, sought to enhance its online presence with effective landing pages to promote various upcoming programs. As the proprietor had already achieved success with a mobile app, the focus was on creating a compelling web experience to attract potential clients and provide existing users with valuable information about upcoming offerings.

Personas

Fitness Seeker

Persona 1 represents potential clients seeking a straightforward fitness program to achieve their fitness goals. The landing pages needed to resonate with simplicity and effectiveness to appeal to this persona's desire for a user-friendly solution.

Engaged App User

Persona 2 encompasses existing Audax App users looking for a web platform to access comprehensive information about upcoming programs. The challenge was to seamlessly integrate the web experience with the app's familiarity while delivering valuable insights into what's to come.

Gym Enthusiast

Persona 3 embodies individuals already committed to a gym routine but hesitant to download a separate app. The landing pages needed to overcome this hesitation, showcasing the unique value Audax Fitness offers and encouraging these users to explore the app.

Wireframes

Our focus was on creating simple, high-converting landing pages that acted as a bridge between Audax Fitness and potential users. Key metrics centered around conversion rates and app installs. The website aimed to elucidate program details, fostering a clear understanding of the offerings to entice users to install the app.

Impact

The Audax Fitness landing pages proved instrumental in achieving a 50% increase in app installs. The seamless integration of information and persuasive design elements successfully engaged and converted visitors, showcasing the transformative impact of effective web design on user acquisition.