Westbrook Enterprise – Personal Brand Landing Page UX/UI Design

This custom landing page was designed for Russell Westbrook’s personal brand, focusing on a bold, culture-driven digital identity. The goal was not to promote products or achievements, but to present the person behind the public figure—his values, community impact, and vision.

The visual language embraces a black-dominant color palette with strong contrast, typographic rhythm, and editorial composition. We avoided traditional layouts to create a truly “out-of-the-box” brand experience, elevating Westbrook’s identity as more than an athlete—as a cultural leader and visionary.

Story-driven layout guiding the user through Impact, Community, and Press.

Use of testimonial and portfolio modules to bring third-party validation and authenticity.

Scannable content blocks with modular navigation, optimized for both desktop and mobile.

Seamless CTAs for future expansion into events, signups or brand collaborations.

Black-led theme evoking strength, presence, and exclusivity.

Large, bold headlines combined with understated subtext for visual tension.

Rich imagery layered with clean grids and minimal UI elements.

Custom layouts with horizontal and vertical sections to break predictability and reflect originality.

Typography as identity: the design speaks as strongly as the content.

Figma · Photoshop · Illustrator · Webflow-ready layout

A high-impact personal brand page that feels as confident and purposeful as Russell Westbrook himself. The final product blends community, culture, and story in a bold yet human experience—built different, driven by purpose.