GLOW – Landing Page UX/UI Design for Beauty & Skincare Brand

GLOW is a refined landing page concept crafted for a modern skincare and beauty brand focused on wellness, minimalism, and sensory experience. The goal was to create a digital presence that feels elegant, soft, and elevated—mirroring the care and subtlety of the brand’s products.

This project blends editorial design with e-commerce functionality, offering a seamless user journey that communicates trust, purity, and sophistication.

Linear, scroll-based storytelling structure that guides users through brand, benefits, and products.

Emphasis on visual breathing room and smooth transitions for a calming experience.

Key CTAs placed strategically to maintain flow without disrupting the aesthetic.

Optimized for mobile to preserve delicacy and clarity across screen sizes.

Soft, neutral color palette with blush tones and natural whites to evoke calm and purity.

Use of elegant serif typography paired with light sans-serif for a graceful hierarchy.

Full-bleed lifestyle imagery and minimalist product shots reinforce a premium feel.

Delicate microinteractions and hover animations enhance the sensorial experience without distraction.

Layout inspired by modern editorial and wellness aesthetics, with careful spacing and subtle textures.

Figma (High-fidelity Design) · Illustrator (Custom Icons & Assets) · Webflow-ready structure

A visually refined, emotionally resonant landing page that positions GLOW as a premium skincare brand. The final design merges commerce and aesthetics, offering a user experience that feels luxurious, feminine, and effortlessly serene.