The Gen Space is a physical gathering point initiated by Generations Youth Ministry to encourage youths to discover themselves and find their own tribe.

The brand’s logo is crafted as a rocket, symbolising the daring & fearless spirit of launching forth into new heights, reminding us to embrace risks and take the first step even if imperfect.

In creating the visual identity, I focused on an unrefined, quirky illustration that was inspired by the existing interactions I’ve observed amongst the youth.

Another important aspect of the brand that would effectively communicate its personality is copywriting. The tone of voice and style of writing is that of an excited friend who seek connection & harmony amongst people.

A font was also created to complement the visuals.