Cian B2B Product Video Campaign

The task was to raise awareness of Cian’s B2B tools among real estate professionals — through a series of visually distinct, easy-to-follow product videos.

🎨 My role:

As director, I was responsible for production planning, concept development, storyboarding, and overall creative direction. Together with the team, we produced 10+ animated videos as part of a long-term campaign. ✨ Project highlights:

• A unique 3D visual style using only hands — to represent the user's actions • Minimalist visual language with branded black space • Nominated at G8 Awards for Best Direction and Animation in Advertising • Delivered across multiple formats and platforms

About the Platform Cian.ru is one of Russia’s leading online real estate platforms and one of the top 10 most visited real estate classifieds worldwide.

Project Goal The goal was to raise awareness of Cian’s B2B tools among real estate professionals through a series of visually distinct, easy-to-follow product videos.

My Role As director, I was responsible for production planning, concept development, storyboarding, and overall creative direction.

Together with the team, we produced 10+ animated videos as part of a long-term campaign.

Produced by Pavel Tumaev Studio.

Project Highlights • Unique 3D visual style using only hands to represent user actions • Minimalist visual language built around branded black space • Nominated at the G8 Awards for Best Direction and Animation in Advertising • Delivered across multiple formats and platforms