Betty Marketplace Explainer Video

About the Product Betty is a next-generation shopping platform where sellers compete for the customer’s order.

Instead of endlessly browsing stores, users specify the product, budget, and delivery time – then receive multiple tailored offers through an automated bidding system.

Project Goal The video needed to introduce Betty’s “reverse marketplace” model, explain how the platform saves time and money, and communicate the brand’s playful tone through bold, character-driven visuals.

Project Highlights • Friendly 2D animation in a bold, flat visual style • Strong color system and character design for brand recognition • Clear storytelling and rhythm built for short attention spans • Full-cycle production by PAVS Studio Client Betty Marketplace

Region Russia

Role Direction, design, and full-cycle animation