VTB Bank Financial Literacy Explainer Video

About the Project VTB Bank launched a nationwide Financial Literacy Contest for pedagogy students to promote financial education among future teachers.

The initiative helped strengthen the bank’s image as a socially responsible institution investing in youth education, awareness, and practical financial knowledge.

Project Goal The video needed to explain the contest’s goals and process in a clear, engaging way – from registration and webinars to the creative assignment and award ceremony.

The challenge was to make financial literacy feel relatable and useful through student experiences, while keeping the tone educational, optimistic, and accessible.

Creative Approach Instead of producing a costly live-action shoot, we built the story as a 3D character-driven explainer.

AI-assisted preproduction helped us quickly explore concept sketches, camera angles, background characters, and early visual ideas before moving into full production.

Project Highlights • 3D character-driven explainer replacing a costly live-action shoot • AI-assisted preproduction using Midjourney and Tripo3D.ai • Early acting references helped define motion, timing, and character behavior • Six-month production timeline with parallel workflows • Delivered on time and approved without major revisions • Directed by Kirill Pavlov, produced by F5 Graphics

Core Message Smart. Human. Educational.

The VTB Financial Literacy Contest video turned a corporate brief into an accessible story about curiosity, teamwork, and the value of financial knowledge.

Client VTB Bank

Role Animation direction / creative direction

Produced by F5 Graphics