Brûlée Hair: Luxury E-commerce Platform

Brûlée Hair is a specialized hair color salon and premium haircare retailer based in Bogotá, Colombia. They carry high-end brands like Wella, Olaplex, and Kérastase, but had zero online presence. All sales happened in-store, limiting their reach to walk-in customers. They needed a full e-commerce platform that matched the luxury feel of their brand and could handle a growing product catalog.

I built the entire site from scratch using WordPress and Elementor, choosing WooCommerce as the e-commerce backbone. The goal was to create something that felt premium and editorial (not like a generic shop template) while keeping the buying experience fast and frictionless.

Key design decisions:

A dark, minimal aesthetic with high-contrast product photography to reflect the salon's luxury positioning

Brand-based navigation (Wella, Olaplex, Kérastase, Accessories) so customers can shop by the brands they already trust

Quick-buy buttons on every product card to reduce clicks between browsing and checkout

Full e-commerce catalog powered by WooCommerce with product categories, tags, and brand-based filtering

Multiple payment methods including credit cards, debit cards, Nequi, and PSE (Colombia's local bank transfer system)

Quick-buy functionality letting customers add to cart directly from product grids without opening individual product pages

Appointment booking integration via Lizto for in-salon color services

WhatsApp support widget connecting customers directly to a sales advisor

Nationwide shipping information and trust signals throughout the checkout flow

Instagram feed integration to keep the homepage fresh with the salon's latest content

Mobile-first responsive design ensuring a smooth experience across all devices

Brûlée Hair went from having no digital storefront to a fully operational e-commerce platform serving customers across Colombia. The site bridges their in-salon experience with online retail, letting customers browse premium haircare products, book appointments, and check out with local payment methods they already use.