Website Design: Jungle Tea
Daniella Gershon
Background:
Jungle Tea is a unique beverage that combines caffeine with alcohol, offering an energizing yet relaxing experience. The brand stands out with its tropical vintage jungle aesthetic, evoking a sense of escape, adventure, and indulgence. The website must serve as an extension of this branding, immersing visitors in the world of Jungle Tea while clearly communicating product details, ingredients, and brand story.
Target Audience:
Young adults aged 21–35 who enjoy unique beverages, seek adventurous experiences, and are drawn to bold, fun branding. This audience values style, novelty, and a balance between functionality and excitement in the products they choose.
Tone and Style:
Tropical Adventure: Vibrant colors, lush greenery, and vintage jungle-inspired elements to evoke an exotic getaway.
Playful Yet Sophisticated: A balance of fun, energetic design with clear, professional presentation of information.
Bold and Engaging: Use of dynamic visuals, animations, and interactive elements to keep visitors excited and engaged.
Key Features:
Immersive Jungle Aesthetic:
A homepage that feels like stepping into a lush, tropical jungle, with vintage-inspired patterns, rich greens, and pops of vibrant tropical colors.
Subtle animations, like swaying leaves or glowing fireflies, to create a sense of movement and life.
Clear Product Information:
Highlight the unique blend of caffeine and alcohol with fun graphics and digestible copy.
Include sections on flavors, ingredients, and benefits with playful yet informative visuals.
Storytelling:
A “Jungle Journey” section to tell the brand’s story, emphasizing its adventurous and unique identity.
Engaging Calls-to-Action:
Clear buttons and prompts like “Find Your Flavor,” “Shop Now,” or “Start Your Adventure” to drive conversions.
Challenges:
Conveying detailed product information while maintaining a light, playful vibe that doesn’t overwhelm the user.
Creating an immersive visual experience that reflects the branding while ensuring intuitive navigation.
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Posted May 28, 2023
Jungle Tea is a healthy alcoholic tea that inspires you to fuel your wild side with a functional buzz that allows you to explore. A little tea goes a long way.
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