UGC Photo and Video: MELA WATER
Daniella Gershon
Objective:
To create playful, jungle-inspired User-Generated Content (UGC) that captures the vibrant and authentic essence of Mela Drinks—a refreshing watermelon beverage. The content should evoke feelings of fun, natural authenticity, and tropical vibes, resonating with the brand's personality and appealing to its target audience.
Background:
Mela Drinks is a unique watermelon drink that stands out for its authenticity and bold, refreshing flavor. The brand is rooted in natural, feel-good energy and a connection to the tropics, symbolizing carefree fun and vibrancy. This UGC campaign aims to emphasize the playful and tropical aspects of the brand, creating a jungle-like atmosphere that brings Mela to life.
Target Audience:
Health-conscious, adventure-seeking individuals aged 18–34 who love natural, flavorful drinks and are drawn to tropical aesthetics and playful brand vibes.
Tone and Style:
Playful and energetic, with a nod to nature.
Bright, bold colors that reflect the vibrancy of watermelon and tropical themes.
Natural, carefree vibe, with hints of authenticity and minimalism.
Deliverables:
Short-Form Videos:
Create 15-30 second clips featuring the product in a playful jungle-inspired setting (e.g., surrounded by tropical plants, fruits, or bold, tropical patterns).
Photos:
Eye-catching stills of the product in the jungle-like aesthetic, styled with watermelon slices, tropical fruits, and bold props.
Creative Direction:
Jungle Atmosphere: Incorporate tropical plants, vibrant backdrops, and natural light to create an immersive jungle vibe.
Watermelon Focus: Use watermelon slices or juice pouring shots to emphasize the drink’s authenticity.
Playful Energy: Include dynamic elements like splashes, pouring shots, or vibrant props that make the content feel alive and engaging.
Goals:
Showcase Mela Drinks as an authentic, refreshing, and fun watermelon beverage.
Create visually stunning, shareable content that aligns with the brand’s jungle-inspired identity.
Drive engagement and interest through playful, tropical UGC that resonates with the target audience.
MOODBOARD:
UGC:
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Posted May 21, 2024
Mela Water is a healthy watermelon juice sold at Gelsons, Bristol Farms, Target, and Sprouts. They are packed with natural electrolytes and antioxidants.
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