Branding, Graphics and Social Media Management: BODYWRX Med Spa
Daniella Gershon
INSTAGRAM GRID & GRAPHIC DESIGN & PINTEREST INSPO
Objective:
To create a diversified Instagram grid that positions BODYWRX as a professional, mobile med spa, transitioning from a freelance injector to a reputable med spa that brings luxury treatments to clients’ homes. The grid should educate, inspire, and build trust through cohesive branding while maximizing a limited content library.
Background:
BODYWRX Med Spa offers innovative, high-quality treatments in the comfort of clients' homes. While the client is skilled and knowledgeable, the brand is still new with limited visual assets, making it crucial to stretch existing photography creatively while conveying the professionalism and uniqueness of the service.
Target Audience:
Health and beauty-conscious individuals, aged 25–50, interested in cutting-edge, convenient, and luxurious skincare and aesthetic treatments.
Tone and Style:
Professional yet approachable, with a clean, luxurious aesthetic.
Educational and empowering, building trust and showcasing expertise.
Modern and trendy, reflecting the med spa’s innovative treatments.
Content Pillars:
Education:
Informative posts about treatments, benefits, and common misconceptions to educate clients on lesser-known procedures.
Use Pinterest-inspired graphics to break down treatments into easy-to-understand formats, like carousels or infographics.
Before/Afters:
Showcase transformative results with before-and-after photos to build trust and demonstrate effectiveness.
Highlight key improvements with subtle, branded annotations on images.
The Injector:
Introduce the face behind BODYWRX through personable posts that showcase her experience, professionalism, and passion for aesthetics.
The Tools:
Highlight the state-of-the-art tools and products used, emphasizing their quality and alignment with luxury treatments.
Include flat-lay photos or stylized graphics to make tools visually appealing.
The Space:
Showcase the aesthetic setup created in clients’ homes to demonstrate the luxury and professionalism of the mobile med spa experience.
Use aspirational Pinterest-inspired visuals to supplement limited photos.
Challenges:
Limited Content Library: The client’s existing photography is minimal, requiring creative repurposing of assets and the use of graphics and curated inspirations to fill gaps.
Branding Consistency: Ensuring the visuals, color palette, and tone align with the brand’s modern, luxurious feel while working with limited assets.
Solution:
Create a mix of photography, Pinterest-inspired graphics, and branded templates to diversify the grid.
Use a cohesive color palette and modern fonts to maintain a professional and recognizable look.
Incorporate engaging captions and educational content to make the posts informative and actionable.
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Posted Feb 6, 2024
BODYWRX brings biohacking and cutting-edge technology to your door by delivering the most advanced treatments personalized for your longevity and wellness.
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