BAEK Bakery | Café Brand Identity & Packaging

BAEK Bakery is a Korean-inspired bakery and matcha café brand concept built around the idea of “Selling Happiness.” The visual identity combines soft matcha green, deep cherry burgundy, pale cream, and dark espresso tones to create a brand that feels warm, premium, and memorable. From the logo system to packaging, menus, drink cups, storefront visuals, and lifestyle mockups, every detail was designed to make the customer experience feel more intentional and collectible.

The goal was not just to design a bakery brand, but to build a complete visual world that makes every touchpoint feel worth noticing, holding, and sharing.

Let's create a brand that remembers how to be human. Soft edges. Real stories. The kind of identity that makes someone smile without knowing why. I blend strategy, AI, and emotional intelligence to build identities that convert without losing warmth. If you’re ready for a memorable identity, I’d love to craft it with you.

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