Homepage value proposition
Jinyu Li
Expanded rapidly during COVID by refining value propositions with a new homepage, driving 19.4% GM growth.
Goal
Re-design the homepage of Urban Sports Club to address values for potential users in new markets, to include online offerings, and to introduce the new brand identity.
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Posted Apr 5, 2024
Expanded rapidly during COVID by refining value propositions with a new homepage, driving 19.4% GM growth.
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