Homepage value proposition by Jinyu LiHomepage value proposition by Jinyu Li

Homepage value proposition

Jinyu Li

Jinyu Li

Expanded rapidly during COVID by refining value propositions with a new homepage, driving 19.4% GM growth.


Goal

Re-design the homepage of Urban Sports Club to address values for potential users in new markets, to include online offerings, and to introduce the new brand identity.
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Posted Apr 5, 2024

Expanded rapidly during COVID by refining value propositions with a new homepage, driving 19.4% GM growth.

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Clients

Urban Sports Club