UX design lead for user-centered fitness application connecting clients with personal trainers.
Challenges
The app-based fitness market is led by established brands who dominate market share and augmented by start up brands seeking to separate themselves from the competition. Users seek intuitive, motivational fitness apps to assist with their fitness and wellness goals.
Solutions
Cadence guided the UX design process and application development, focusing on empathic user experience. Users have embraced this intuitive, motivational fitness app which assists with their fitness and wellness goals.