Casa Palanti is a cultural and architectural landmark with a strong artistic identity. The goal of this project was to create a website that felt exclusive, mysterious, and experiential—not a traditional commercial site, and not a members club, but a digital space designed for a select audience.

The website was designed and developed in WordPress, using the platform as a flexible foundation while prioritizing custom interactions, narrative structure, and a highly curated visual experience.

Avoid a conventional WordPress look and structure

Communicate exclusivity without relying on typical luxury visuals

Create an immersive experience without filling the site with images

Translate art, architecture, and mystery into a digital format

Design a site that feels intentional and selective rather than mass-oriented

I created a concept-driven WordPress website where atmosphere and storytelling lead the experience.

Custom WordPress development with a restrained, editorial-inspired layout

Strong typographic hierarchy and generous use of white space

A custom animated illustration built with GSAP as the site’s introduction, acting as a visual and narrative entry point

Minimal use of imagery across the site to reinforce mystery and exclusivity

Subtle motion and transitions to guide the user through the experience

Concept & narrative definition – translating exclusivity, art, and architecture into a digital language

UX structure – designing a journey rather than a standard navigation flow

Visual system – typography, spacing, and rhythm as primary design elements

Custom animation – illustration and animation development using GSAP

WordPress development & refinement – custom layouts, performance optimization, and final polish

A unique, high-end digital experience built on WordPress

Clear differentiation through minimalism and conceptual design

A website that invites exploration and curiosity

A refined online presence aligned with Casa Palanti’s cultural and artistic value

Result: a website designed not for everyone, but for the right audience—where mystery and experience are part of the brand. Project carried out in collaboration with Equipo Latina.