Casa Palanti — Conceptual website design & development in WordPress
Project overview
Casa Palanti is a cultural and architectural landmark with a strong artistic identity. The goal of this project was to create a website that felt exclusive, mysterious, and experiential—not a traditional commercial site, and not a members club, but a digital space designed for a select audience.
The website was designed and developed in WordPress, using the platform as a flexible foundation while prioritizing custom interactions, narrative structure, and a highly curated visual experience.
The challenge
Avoid a conventional WordPress look and structure
Communicate exclusivity without relying on typical luxury visuals
Create an immersive experience without filling the site with images
Translate art, architecture, and mystery into a digital format
Design a site that feels intentional and selective rather than mass-oriented
The solution
I created a concept-driven WordPress website where atmosphere and storytelling lead the experience.
Key decisions and features:
Custom WordPress development with a restrained, editorial-inspired layout
Strong typographic hierarchy and generous use of white space
A custom animated illustration built with GSAP as the site’s introduction, acting as a visual and narrative entry point
Minimal use of imagery across the site to reinforce mystery and exclusivity
Subtle motion and transitions to guide the user through the experience
The process
Concept & narrative definition – translating exclusivity, art, and architecture into a digital language
UX structure – designing a journey rather than a standard navigation flow
Visual system – typography, spacing, and rhythm as primary design elements
Custom animation – illustration and animation development using GSAP
WordPress development & refinement – custom layouts, performance optimization, and final polish
The outcome
A unique, high-end digital experience built on WordPress
Clear differentiation through minimalism and conceptual design
A website that invites exploration and curiosity
A refined online presence aligned with Casa Palanti’s cultural and artistic value
Result: a website designed not for everyone, but for the right audience—where mystery and experience are part of the brand.
Project carried out in collaboration with Equipo Latina.