Esports Live Gaming Platform Rebranding & UI Design for Startup

A Mark Cuban associate reached out to me about his startup, Super League Gaming. After an hour into a conversation, I was hired to rebrand the startup, redesign the user experience of the esports platform, create new content, build the social community, leverage live streaming with Twitch, and launch the partnership between Riot Games and Super League Gaming to launch City vs. City team competition playing two of the world's most popular games in local movie theaters: League of Legends. And Minecraft. It's like Esports and the Super Bowl in every movie theater.

The challenge was to attract older teenage gamers to appeal to a more serious pro and semi-pro audience while entering a Series C capital raise of $5M.