Luna & Sage is a crystal and wellbeing shop that sells products and services for holistic health. The brand and logo is inspired by the crystals themselves - their shapes and formations, but also clarity and feeling of calmness they bring.

Asymmetric layouts while seem random follow a grid system just like the formation of crystals in nature is chaotic yet geometric. The circle graphic through out the designs represents the moon and cycles our bodies go through.

The colour palette for this brand is dominated by a soft blue that is airy and light in its shade, capturing not only a clear crystal, but also a clear mind, body and soul.

Logo letters are customised to mirror the shapes of crystal formations in their geometric slanted rectangular shaved edges.