Mindy is a huge believer in doing what makes you happy. Setting boundaries and ensuring you have good habits. A balance of what makes you happy and what makes your body happy.

For this brand I wanted to capture a sense of calm, security, friendliness and warmth. The direction is modern and minimal, highlighting the simplicity of good habits in its design application and colour choices.

The logo name was completely customised to give it a more open and friendly look, with custom letter A was designed to add to the friendliness we were trying to reflect. The stretched out look, especially when reading the word good gives it a feeling of a sigh we release when relaxing into a space in a comfortable environment.

Very simple and modern typography was selected for this brand to keep with the theme of simplicity and clarity this brand provides through lifestyle coaching.

An elegant, monotone palette was designed with warm beige and brown tones gives a relaxing chick look to the brand application.