Brand Design for Small Business

Casa is a premium home decor retailer specializing in high-quality lighting fixtures and luxurious sofas. With a focus on offering sophisticated and elegant products, Casa sought to revamp its brand identity to better reflect its commitment to quality and elevate its position in the market.

Our objective was to create a brand design that would convey Casa's dedication to providing exquisite home decor items. The primary goals were to establish a cohesive brand identity, develop a primary and secondary sub mark logo, and craft a warm and neutral color palette that would resonate with the target audience.

Our brand strategy focused on conveying Casa's commitment to luxury and quality while maintaining a welcoming and approachable feel. To achieve this, we designed a primary wordmark logo with a custom serif typeface. The warm color palette of the logo consisted of a warm beige and soft taupe to evoke feelings of luxury and comfort. For flexibility and versatility, we created a secondary lettermark logo that featured the same custom serif typeface . This sub mark logo was designed to be used in smaller spaces, such as social media profile pictures or packaging labels.

Casa's new brand identity communicates sophistication and warmth, resonating with the target audience.The primary and secondary sub mark logos provide flexibility and recognizability.And the warm and neutral color palette sets Casa apart as a high-end home decor retailer.The new brand identity effectively conveys Casa's commitment to quality and luxury while maintaining a welcoming and approachable appeal.