Alpine Parrot: Kickstarter Launch

Worked with Alpine Parrot's CEO and Founder, Raquel Vélez, to ideate, produce, and then launch a Kickstarter campaign around the release of the outdoor apparel startup's inaugural product: the Ponderosa Pants.

From product descriptions to writing the script for the campaign video, I helped lead this project from concept to actualization.

After tireless hours, the Kickstarted more than doubled its goal in just 8 hours, and ended over 4x over its overall goal.

View the campaign: https://www.kickstarter.com/projects/alpineparrot/ponderosa-pants-hiking-pants-made-for-womens-sizes-14-24