PeerLyfe’s brand centers on an emotionally resonant, AI-native way of helping people find homes — not by rigid filters, but by understanding lifestyle, intention, and “the life a user longs for.” While this is powerful, it is also abstract and hard to quantify.
For me, the challenge was:
How do I translate a deeply emotional, human, narrative-driven brand into a structured, ROI-focused sales deck — without losing its soul, simplicity, and modern AI identity?