To kick off the project, I conducted in-depth keyword research to identify the best keywords to target for maximum traffic and conversions. This was followed by a full SEO strategy that incorporated both local SEO for better visibility in the community and e-commerce SEO to drive sales. In addition to SEO work, I also handled marketing and payment configurations, ensuring the site was well-positioned on Google and set up for seamless transactions. The overall goal was to create a user-friendly, search-optimized platform that increased traffic and improved the bookstore's sales performance online.