Recognition Rather Than Recall
Minimize the user’s memory load by making elements, actions, and options visible. Users should not have to remember information from one part of the interface to another. In the initial version, all navigation items were listed in one long column without clear grouping or hierarchy. This made it harder for users to quickly locate key sections, since every item appeared visually equal whether it was a frequently used feature like “Home” or a secondary one like “Company.” As a result, users needed to scan the entire list each time to find what they were looking for. In the improved version, items are now organized under clear categories such as Essentials, Workspace, and Quick Access, helping users immediately understand where to find or place information. Visual grouping reduces cognitive load, while color-coded indicators in “Quick Access” offer instant recognition for different deal statuses. These refinements help users navigate more efficiently and intuitively, without needing to recall item positions from memory.