For this project, I explored how AI can enhance branding for luxury perfumes, using Tom Ford as an example. The goal was to create visual content that could be applied across social media and website experiences, emphasizing the elegance and mood of a brand.

The process began by collecting reference images from the perfume brand to capture their visual language and aesthetic.

These references were then input into MidJourney, where I generated multiple AI-driven visual concepts. From these, I selected the strongest outputs that best conveyed the brand identity.

Next, I refined the chosen images by crafting prompts for AI animation, adding movement and dynamic effects that bring the visuals to life.

The final stage was a careful curation, where I selected the images and animations that most effectively aligned with the brand’s style and could serve as high-impact digital assets.

This project demonstrates how AI can be used as a creative partner in branding, transforming static inspiration into dynamic, shareable content that resonates with the brand’s essence.

Thank you!

If you’re interested in my services, please feel free to contact me at hello@valeriya.xyz