At CRG, a Los Angeles–based design studio specializing in collectible design and premier custom furniture, I contributed to the creative direction and development of a new original furniture line titled Feels Right, Feels Good.

The goal was to shape a cohesive visual and material language for the collection — one that felt sculptural, tactile, and emotionally grounded. The direction balanced softness and structure, creating pieces that felt refined yet inviting. From silhouette development to material selection, every element was considered through the lens of proportion, texture, and presence.

As part of the overall creative direction, I designed the full product catalog for the collection. The catalog was prepared for print and showcased in the CRG showroom, with a digital version produced for online distribution. Its purpose was to communicate craftsmanship and material specificity while maintaining a sleek editorial rhythm across the spreads.

The collection consisted of 15–20 custom pieces, including sofas, lounge chairs, tables, and dining chairs. I created all visual renderings for the line and developed the complete set of technical drawings for production, translating conceptual forms into precise fabrication documents.

Each piece was designed to stand independently while contributing to a unified collection narrative — defined by clean lines, subtle curves, and elevated detailing. The project concludes with selected production drawings and technical documentation from the collection.

The collection officially launched in collaboration with Fred Segal in Beverly Hills, marking the opening of sales and positioning the line within a curated retail environment.