[UX/UI/Brand] 🌱 Retorna Mobile App



📱Live the experience: navigate through the prototype.

Project to Encourage Recycling at Tourist Sites

Research: discover

CSD Matrix: some certainties, assumptions, and doubts raised by the team about the challenge.

Research: the team delved into the problem, seeking as much relevant information as possible, sharing among team members, and making some notes.

Some important findings for next steps and the materials used

• Plastic constitutes 80% of ocean waste, with the highest proportion found in surface waters and coastlines. Moreover, Brazil is the 4th largest producer of plastic and only recycles 1.28%.
• The Water pollution threatens 5% of the Global GDP, by affecting fishing activities, as well as impacting the tourism industry in coastal cities.

Competitive analysis: researching existing solutions (with the intention of analyzing flaws, thinking about improvements, and adding unique features to the solution)

Analysis: define

Stakeholder Map: a map of the parties believed to be most involved with the problem, benefiting from it, or providing assistance in the activities.

• Core team: individuals affected by the problem Beachgoers, fishermen, recycling centers.
• Direct actors: individuals directly linked or impacted by the problem, who have the capacity to influence ideas or mobilize people Sanitation workers, waste pickers, vendors, street vendors, cooperatives, NGOs, and cleaning projects.
• Indirect actors: individuals who are not directly related to the problem but may be necessary in future partnerships to solve it Surfers, digital influencers, bars, restaurants, and kiosks.

Persona: necessary for the team and viewers to have a better understanding of the audience for whom the solution is being designed. Profile based on research results.





Audience Profile: Users aged 18-45 who visit beaches and interact with technological recycling products. It is a group that follows the news and wants to do their part in maintaining the planet.

Empathy Map: Bringing the needs and pains of the audience to better understand and adapt the solution.





Ideation: develop

Idea Generation

1. The team lists the general pains of the challenge.
2. Brainwriting 5-3-5: 5 people and 5 rounds of ideas; 3 ideas per person in each round; 5 minutes per round.
3. Each member chooses their best idea, presents it, and the team contributes.
4. If possible, integrate solution ideas.

Positioning Matrix: position the ideas according to the team's discussion and select the one with the highest user return and a high and realistic degree of innovation.



Wireframe: medium-fidelity representation of the solution for better visualization of the navigation flow.



UI Style Guide: creation of the document containing all visual information of the application, such as color palette, typography, inputs, buttons, among others.

Choosing a color palette based on beach tones (sand and sea) and selective collection.