Increasing ROI for KFC through Paid Ads Strategy

Worked on KFC paid social accounts that include Meta ads, Twitter, Snapchat, Pinterest, Reddit, and TikTok for branding and performance campaigns. Worked on Media Planning, Campaign Management, Reporting, and Campaign optimizations.

With strategic suggestions, best practice recommendations, and optimizations on campaigns, and by analyzing historical data and PCA reports, I was able to come up with strategies and plans that helped increase the ROI by 20%.