Preparing media plans that aligned with the marketing requirements of each General Mills brand including Haagen Dazs, Old El Paso, Fibre One, Nature Valley, Yoplait, Petits Filous and Frubes.

Worked on end-to-end campaign management, Media buying, and optimization, and campaign reporting including PCA and financial booking and reconciliation on Prisma.

Worked with this client for more than 1 year and conducted 10+ BLS studies and achieved remarkable results for branding goals including brand lift of 2.5+ points.