"La Tienda de Chela" Rebranding project

The restaurant "La Tía de Chela" faced a curious challenge: even though its Instagram account had a large following, customer interaction was minimal. Despite offering a delicious menu and great potential, the brand's communication failed to connect with its audience.

The root of the problem? The brand lacked a solid visual identity that reflected its personality and values. Its posts did not convey a clear message or create an emotional connection with its community.

The solution? A rebranding. A strategic redesign was necessary to unify the visual aesthetics, messaging, and customer touchpoints. This change aimed to not only refresh the brand's image but also position "La Tía de Chela" as a leader in both taste and experience.

The rebranding would transform public perception, strengthen the bond with current followers, and attract new customers more effectively.