Mayfair Aesthetics - Booking Process
Hazuki Okemoto
Project description
This was a group project for a skin care company in the UK, which wanted to increase their conversion rate for their free patch test for hair removal.
Target group:
women in their 30’s who consider hair removal
Tools:
Figma/Figjam, UsabilityHub, Scre.io, G suite
Problem:
Since there is sufficient demand for hair removal clinics and salons in London, the client wished to have more conversion rate for new customers by booking a free patch test.
The conversion rate was 2%, and as a concrete goal was not provided by the client, the goal we decided was to gain more conversion rate than 2%.
Process:
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Posted Jun 6, 2024
Mayfair Aesthethics is a London-based beauty clinic. They wanted to raise their CVR by 2% so we as a team worked on their booking process design.
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