Sunny Seaside (branding identity)
Tiago Da Silva
Overview
Branding identity for a summer event held at one of the Mother Moon Cafe's establishments. Mother Moon Cafe is a chain cafe/restaurant originally from Kobe that is inspired by the atmosphere of Los Angeles' cafes and lifestyle.
The concept of this identity revolves around the mix between Japanese and american beach houses. The objective was to convey and bring the festive summer vibes of beaches in the city.
The visuals were designed with vibrant colors and a dynamic layout to broaden appeal to a wider audience.
The logo draws inspiration from the 1970's stylistic elements, adopting rounded and asymmetrical typography to capture the retro feeling of that era.
Menu and poster for the Sunny Seaside event
Poster image set in front of the store
Various posters and flyers for shaved ice
Lottery tickets given to customers who order food from the event's menu with the chance of winning prizes
T-shirts specially designed for the event and worn by the staff
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Posted Jan 8, 2024
Branding identity for a summer event that draws inspiration from japanese and american beach houses and brings the festive spirit of beaches to the city.
