Krispy Jack (branding identity)
Tiago Da Silva
Overview
Fictional branding identity for Krispy Jack, a food truck that sells fish and chips, a famous British dish consisting of fried fish and fried potatoes. The reason to create a food truck identity allows greater flexibility and speed of service, ideal for takeout.
The identity draws inspiration from the sea, with a modern and quirky touch reminiscent of the 1920s-1930s cartoons.
The name refers to the crispiness of the fried fish and the name Jack which is an other synonym for the word sailor.
Krispy Jack's food packaging
Menu
Krispy Jack's food truck visual (The menu can also be seen from afar thanks to the inside panel)
Promotional posters
Business card and loyalty card
Official homepage (Web and mobile)
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Posted Jan 8, 2024
Fictional identity for a food truck that serves fish and chips, a famous British street food. The identity is inspired by the 1930's cartoon style and sealife.
