Overview

Fictional branding identity for Krispy Jack, a food truck that sells fish and chips, a famous British dish consisting of fried fish and fried potatoes. The reason to create a food truck identity allows greater flexibility and speed of service, ideal for takeout.

The identity draws inspiration from the sea, with a modern and quirky touch reminiscent of the 1920s-1930s cartoons.

The name refers to the crispiness of the fried fish and the name Jack which is an other synonym for the word sailor.