Linearity Product Features & Monetisation
Maria Gasan
WHO
Linearity is a globally recognised, award-winning marketing design software suite with over 10 million downloads since
its launch. The suite includes two powerful tools:
- Linearity Curve, which enables the creation of sleek
marketing assets.
- Linearity Move, which transforms those assets into professional motion graphics.
PROBLEM
Since its launch in 2017, Linearity has been free to download and use. However, to secure additional investor funding and further enhance the product’s features and capabilities, Linearity needed to introduce a subscription plan.
SOLVE
We launched a comprehensive 360° branded monetisation campaign to drive awareness of the two products, highlight new features, and provide user education through onboarding guides and Academy tutorials. This campaign spanned multiple channels, including the website, blogs, lifecycle emails, social media, paid and performance marketing, in-product messaging, and live events.
IMPACT
Since the campaign’s launch in March 2024, Linearity has achieved nearly $2 million in ARR.
Video product feature Launch campaign for Linearity Move
Product User Onboarding Videos for Education
Custom Fonts product feature launch
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Posted Dec 18, 2024
Leading the Creative Direction for product marketing and monetisation campaigns at the design software company Linearity.
