WHO  Linearity is a globally recognised, award-winning marketing design software suite with over 10 million downloads since 
its launch. The suite includes two powerful tools: - Linearity Curve, which enables the creation of sleek 
marketing assets. - Linearity Move, which transforms those assets into professional motion graphics. PROBLEM Since its launch in 2017, Linearity has been free to download and use. However, to secure additional investor funding and further enhance the product’s features and capabilities, Linearity needed to introduce a subscription plan. SOLVE
 We launched a comprehensive 360° branded monetisation campaign to drive awareness of the two products, highlight new features, and provide user education through onboarding guides and Academy tutorials. This campaign spanned multiple channels, including the website, blogs, lifecycle emails, social media, paid and performance marketing, in-product messaging, and live events. IMPACT Since the campaign’s launch in March 2024, Linearity has achieved nearly $2 million in ARR.