WHO  HelloFresh, known for providing households with wholesome and hassle-free homemade meal solutions, is launching Zesty, 
a new product that brings the world of fresh juices into your own hands. Hello Fresh wanted a launch campaign and the following was my proposal to the company. SOLVE During competitor research, their creative direction often relied on stock imagery in an attempt to “humanise” their brands. To stand out in a competitive market and take a fresher approach, I leveraged AI to develop the launch visuals. The juices are presented in sustainable clear bottles, surrounded 
by vibrant, multicoloured swirls and mouth-watering, succulent fruit to capture attention and highlight freshness. The campaign visuals feature a diverse mix of dynamic 
product shots, aesthetic flat lays, macro close-ups, and more, creating a visually engaging experience. By incorporating AI, this campaign introduces a bold, 
innovative approach to promoting juices, cutting through the clutter of traditional marketing strategies. It not only resonates with a younger demographic but also reinforces the brand’s commitment to freshness while establishing a distinct and ownable visual identity.