SOMA VALE Brand Identity and Packaging Design

SOMA VALE is a contemporary wellness brand created around the idea of daily rituals, inner balance, and intentional self-care.

The project explores how a modern supplement and botanical wellness brand can feel both scientifically credible and emotionally restorative. Rather than using the highly clinical, pharmaceutical language often associated with supplements, I developed SOMA VALE as a softer and more elevated experience—one that feels calm, sophisticated, natural, and deeply integrated into everyday life.

The visual world is built around quiet confidence: muted botanical colors, refined typography, amber glass, tactile materials, organic details, soft natural light, and carefully composed lifestyle imagery.

At its core, SOMA VALE is not presented simply as a collection of products. It is designed as a wellness ritual system—a brand that becomes part of someone's morning routine, travel bag, evening wind-down, and wider approach to intentional living.

My responsibilities included developing the overall brand concept, defining the creative direction, designing the packaging architecture, establishing the typography and color system, creating the visual hierarchy across the product range, developing botanical graphic elements, and directing the product and lifestyle imagery.

I also developed the broader visual language to ensure SOMA VALE could extend consistently across packaging, campaign photography, e-commerce, social media, editorial content, wellness environments, and future product categories.

My main objective was to find the right balance between:

The packaging system was designed to feel unified while allowing each product to express its own function.

Across the range, I maintained the same core hierarchy:

This consistency allows customers to recognize the brand immediately while still understanding the purpose of each product.

The designs avoid excessive callouts, icons, and visual clutter.

Instead, the packaging uses carefully controlled typography and spacing to create a calmer reading experience.

The goal was to make the products feel credible and informative without turning them into something overly pharmaceutical.

One of the most important parts of the project was making the three products feel connected without making them identical.

The range needed enough consistency to feel like one ecosystem while still allowing each category to have its own personality.

The shared typography, label proportions, tone of voice, neutral backgrounds, and refined material choices create cohesion.

Color then becomes the primary differentiator.

Material choice plays a significant role in the perceived personality of SOMA VALE.

Amber glass, clear pharmaceutical-style bottles, matte labels, structured cartons, natural stone, woven fabric, and soft paper surfaces all contribute to the tactile quality of the identity.

These materials help communicate a sense of permanence and care.

One of the lifestyle directions places SOMA VALE within a travel setting.

The products appear inside a soft canvas bag alongside knitwear, sunglasses, a reusable bottle, and personal belongings.

This composition communicates a different side of the brand:

The final result is a contemporary wellness brand that transforms supplements and botanical products into small, intentional rituals of self-care.

SOMA VALE does not position wellness as perfection or constant optimization.

The brand exists at the meeting point between modern wellness science, botanical tradition, and elevated lifestyle design.

My Role: Brand Identity Designer · Packaging Designer · Art Director · Visual Designer · Campaign Designer · Brand Strategist