A nostalgic, playful, and highly distinctive brand identity created for Velvet Vinyl, a mobile record shop bringing the culture of vinyl records, mixtapes, and music discovery directly to the streets of Austin, Texas.

The creative direction combines the warmth of vintage record culture with a fresh, contemporary visual identity—creating a brand that feels like it has a story behind it while still looking bold, memorable, and ready for modern audiences.

The heart of the concept is simple: music should be discovered, shared, and experienced.

Velvet Vinyl isn't just a record shop. It's a moving music destination—a place where people can browse records, discover new sounds, exchange recommendations, and connect through a shared love of music.

The identity was built around the idea of a traveling record shop with a strong sense of personality.

Rather than creating a conventional music-store identity, I developed a visual system that feels connected to Austin's creative, independent, and community-driven culture.

The vintage green vehicle becomes a major part of the brand experience, functioning almost like a mobile storefront and visual landmark.

The result is an identity that feels:

The overall art direction combines vintage Americana, independent record-store culture, tactile print design, and modern lifestyle branding.

Rather than making the brand look like a traditional record shop from decades ago, the goal was to reinterpret vintage music culture for a contemporary audience.

The result is intentionally nostalgic—but not dated.

It feels like a brand that could comfortably exist at an Austin neighborhood pop-up, an outdoor music event, a record fair, or on social media.

The identity was designed around a simple journey:

The mobile shop becomes more than a retail vehicle. It becomes a moving piece of brand storytelling.

Every detail—from the typography on the truck to the record-inspired graphics and printed collateral—helps communicate the same idea:

The goal was to create a memorable, flexible, and culturally relevant music brand that could stand out in a busy physical environment while building a strong emotional connection with vinyl lovers and music communities.

Velvet Vinyl was designed to feel like a record you discover unexpectedly in a crate—and instantly know you want to take home.