Designing for Passion: Logos, Labels & Covers Across Genres

Kristen Buwalda

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Brand Designer

Graphic Designer

Illustrator

Adobe Illustrator

Adobe InDesign

ABOUT THE PROJECT
Over the past decade, I've had the privilege of collaborating with Shae Lynn and her late husband, Kevin, on a diverse array of creative endeavors. Their entrepreneurial spirit has led them through various ventures, including the ownership of Early Bird Ranch, a chicken ranch in Pescadero, California. Kevin's active involvement in multiple boards and startups provided opportunities for me to contribute design work that supported his initiatives. Shae Lynn, a talented author, has explored genres ranging from romance novels to youth anxiety support stories. Throughout our partnership, I've crafted logos, labels, book covers, and more to bring their visions to life.
PROJECT SCOPE
Early Bird Ranch: Developed distinctive logos and labels that encapsulated the essence of the ranch's brand.
North Star Stories: Created compelling logos that reflect the organization's mission and values.
Shae Lynn Whitney: Designed digital covers for her "Falling in Love in Heron Cove" series, including titles such as "Maybe You," "Maybe Now," and "Maybe Love."
These projects have been instrumental in enhancing the visual identity and market presence of each venture, aligning with their unique narratives and objectives.
Initial Sketches
Initial Sketches
First Drafts
First Drafts
Updates After Client Feedback
Updates After Client Feedback
Final Design
Final Design
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Posted Feb 18, 2025

Collaborating with Shae Lynn & Kevin for 10+ years, I’ve designed logos, labels, and book covers for ventures like Early Bird Ranch & Shae Lynn Whitney’s novels

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Brand Designer

Graphic Designer

Illustrator

Adobe Illustrator

Adobe InDesign

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