TimeLine: March 2022

Platform: Responsive Website

My Role: UI/UX Designer

Introduction: Bexinsider, a subsidiary of Busyexpand Enterprises, is a technology-focused blog website that provides valuable insights into the world of technology. Through their concise and informative articles, they offer readers a deep understanding of the latest trends, advancements, and industry analyses. Whether you're a tech enthusiast or a professional seeking to stay updated, Bexinsider is your trusted source for valuable information and expert opinions on all things technology.

Problem Statement: Creating a successful blogging platform is not an easy feat. Users have high expectations when it comes to finding relevant content, navigating the platform & engaging with others. In this research, I will explore the major pain points users face when using a blogging platform and show how Bexinsider addresses these issues through thoughtful design and features.

Difficulting in finding relevant content: Users struggle to find content that is relevant and interesting to them, which can lead to frustration and disengagement.

Poor user interfaces: Most platforms' interface is confusing and difficult to navigate, which makes it hard for users to find what they're looking for and discourages them from using the platform.

Lack of social engagement features: Users want to be able to share content on social media but the platform doesn't offer any social features, which limits their ability to connect with others and grow their audience.

Project Goal: The goal is to create a minimalistic user-friendly blogging platform that enables users to easily find relevant content & share content on social media. To achieve this I will focus on designing a clean and simple interface that makes it easy for users to navigate the platform and find what they're looking for. I will also incorporate personalized social media handles to encourage engagement and help users find new content.

Research Competition: I performed a competitive analysis, evaluating companies like Windows Report to gain insights into user needs and assess how well their brand and offerings perform in comparison to similar products or services.

Wireframe: After researching the competition and understanding the user's needs and journey, I created a website content layout that incorporates functional elements from each page. This ensures an intuitive user experience throughout the website.

UserFlow: I crafted an organized information architecture and user flow, enabling users to find what they need quickly and with ease. This thoughtful approach enhances the user experience and ensures seamless navigation throughout the platform.

The client provided a very clear, readable, and finely blended color scheme to maximize accessibility and maintain attention on the articles and the remaining contents.

I created a simple but highly functional grid system to guarantee a consistent design throughout the whole website.