I led the social strategy and execution for TLDR, Canada’s most-read financial newsletter, shaping its voice and presence across platforms to drive engagement and expand its reach. Through compelling campaigns and community engagement, I helped establish TLDR’s witty, approachable tone while aligning it with Wealthsimple’s broader brand identity. My work contributed to TLDR becoming a key part of Wealthsimple’s engagement strategy and played a role in the company’s growth into a leading Canadian tech unicorn.