As the lead strategist and producer, I developed and executed a 360° creative campaign in collaboration with renowned designer Jessica Walsh and the platform It’s Nice That to support Air’s GTM for its new Figma integration. I led concept development, coordinated partnerships, and managed social tactics to maximize engagement. The campaign became a viral success, generating 300,000+ impressions, driving a 950% increase in web traffic, and reinforcing Air’s position as a leader in the creative community.