Engaged as a freelance WordPress expert to lead the full redesign of OnsiteTaxPro, a U.S.-based tax consultancy firm. The objective was to transform an outdated, non-responsive website into a modern, user-friendly, and conversion-driven platform while preserving existing content and functionality.
Responsibilities & Contributions:
Conducted a comprehensive UX/UI audit to identify design gaps and usability issues.
Crafted a new site layout with a clean, responsive design using a premium WordPress theme and Elementor.
Implemented intuitive navigation and clear content hierarchy to enhance user experience.
Optimized site speed, mobile responsiveness, and SEO metadata to improve performance.
Ensured brand consistency across all pages through custom CSS and image assets.
Added strategic call-to-actions and lead capture forms to increase conversions.
Provided training and post-launch documentation for client autonomy.
Results & Impact:
Delivered a polished, professional website within scope and timeline.
Improved mobile usability and load time, contributing to better user engagement.
Received 5-star client rating on Upwork along with a strong recommendation.
Strengthened client’s online credibility during peak tax season.