The Juice Box- Brand Identity/ Web Design by Ricky ShepherdThe Juice Box- Brand Identity/ Web Design by Ricky Shepherd

The Juice Box- Brand Identity/ Web Design

Ricky Shepherd

Ricky Shepherd

The Juice Box: Brand Identity | Website Design & UX Design

The Juice Box is a wellness-meets-fashion brand that reimagines sustainable luxury, blending cold-pressed juices with streetwear culture and eco-conscious design.
My Collaboration:
I led the brand identity, UX, and web design, merging vibrant visuals with clear e-commerce functionality. I focused on bringing both the wellness ethos and fashion-forward edge into a seamless digital experience.
Challenge & Approach:
The challenge was blending two distinct worlds, wellness and fashion into one cohesive brand experience. I developed a bold visual language, ensured accessibility across all touchpoints, and created a fluid user journey for both shopping and storytelling.
Results:
The final website positioned the agency as trustworthy and premium, helping them attract higher-value clients. Outcome: The website improved user engagement by 35%, with a 20% boost in email signups within the first three months. By blending wellness and fashion narratives, I created a 15% increase in average session time. Ultimately, the client secured three new partnerships based on their strengthened brand image.
Year Industry Project role
2026 Health & Wellness Brand Strategy | Web Design | UX Design
Fashion
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Posted Jul 1, 2026

The Juice Box was evolved to blend wellness and fashion into an aspirational, accessible digital brand. Now bold, cohesive, and designed for a new generation.

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Timeline

Jan 1, 2026 - Mar 1, 2026