MNJ | Branding, Album Artwork, Merch

CLIENT: Middle Name John 

SCOPE: visual identity design, album artwork, merch design, poster design

PROJECT NOTES: Middle Name John created Obviously Confidential cornered between the fatigues of late-stage capitalism and the overwhelming feeling that doomsday is always one step ahead. Composed of eight groovy, trippy and often witty songs, the album is a blend of electronic experimentalism with the occasional swagger of a guitar riff. 

The goal was to create branding that would resonate with the artist's audience with graphic elements that would be instantly recognisable and associated with Middle Name John. The branding we created stands out as iconic as well as highly versatile. The rough grungy look encapsulates the post-punk attitude and MNJ's experimental style of music, making it a great fit.