The shop a little portal into all things cryptid, spooky and mysterious, where every item has a story and it invites you to join in on the adventure. To carry this message, we developed a visual identity and branding startegy that aligned with the overall theme of the brand and rolled out a selection of illustrated icons, patterns and graphics to reinforce the brands message of embracing the magical, the adventurous as well as the sustainable lifestyle. The creative direction is an enchanting blend of mystical elements, earthy tones, and whimsical details.