Copywriting

Big Mood Waterproof Mascara Ad Copy and Design

Banner ad to promote the new launch of e.l.f. cosmetics best-selling Big Mood waterproof mascara. Sprint without the smear #BigMoodEnergy

Disclaimer: This is a mock project. It serves to show my copywriting and design skills.

The goal of the project was to reach new buyers with e.l.f.'s waterproof mascara. The ad would specifically appeal to swimmers.

I approached this project by researching waterproof mascara formulas and swimming terminology to appeal specifically to swimmers as the main customers who would be interested in the product.

After designing the banner and reading the current product description, I wrote the copy to promote the launch of the new mascara.



Big Mood Waterproof Mascara | e.l.f. Cosmetics

Big Mood Waterproof Mascara | e.l.f. Cosmetics

A clean, volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold lashes, now in a waterproof formula!





Herbal Shampoo Magazine Ad Copy and Design



Lululemon's Align Yoga Set Product Description

Disclaimer: This is a mock project (description re-write). It serves to show my copywriting and design skills.

https://shop.lululemon.com/p/women-pants/Align-Ribbed-HR-Pant-25/_/prod11240313?color=58292

Designed to Move with You

A spring wardrobe staple. Made from a lightweight, breathable fabric. The perfect ensemble designed for all movements, from gentle and restorative to fitness and power.

Buttery soft, tailored to fit and support your body while keeping you cool and comfortable.

The high-rise ribbed breathable fabric enhances your figure in every four-way stretch pose.



Bloom Lotion Ad Copy and Design



Disclaimer: This is a mock project. It serves to show my copywriting and design skills.