Social Media Management & Content Creation by Pallavi Varma

Social Media Management & Content Creation

Pallavi Varma

Art Director

Content Creator

Social Media Manager

Adobe Premiere Pro

Canva

Instagram

🧑 Project: Social media management for GMCKS Arahtic Yoga Ashram

Social media management, social media strategy, content creation (photo + video). A complete content-marketing solution for businesses and individuals.

Scope ✨

Social Media Management (IG and FB Platforms)

Community, Cultivation and Engagement (Holistic Community)

Content Strategy & Calendar

Multi-Format Content Creation (text, graphic, photo and video)

Designing Creatives for Events and Workshops

Who is GMCKS Arhatic Yoga Ashram?

GMCKS Arhatic Yoga Ashram is a serene haven, fostering deep spiritual growth. Rooted in Grand Master Choa Kok Sui's teachings, it embodies Arhatic Yoga's soul-body-mind harmony. Amid tranquility, it nurtures meditation, energy work, and self-growth. Guided by wisdom, seekers journey to inner light.

As a social media manager, my task: elevate online presence, share enriching offerings, and build a community.

Check them out ⬇️

Strategy Process Highlights

Clarifying Brand Identity: Initiated with a focused social strategy presentation to define brand message, vision, content strategy, and objectives.

Elevating Social Presence: Recognizing their limited existing presence, we aimed to:

Driving Sales and Engagement: Prioritized generating increased sales through both online shopping and on-site activities, alongside enriching their social media impact

quick overview

Content Strategy, Design + Management Highlights

To ensure a dynamic online presence, we orchestrated a seamless blend of static, video and carousel posts.

Researching pertinent content pillars, we meticulously curated engaging topics, leading to an informed content calendar. Conceptualized and crafted visually captivating posts that resonated with GMCKS Arhatic Yoga Ashram's essence.

In less than 3 weeks, the strategy and the content ready to go for a relaunch 🤯

Some of the posts made for GMCKS Ashram

Video Content Amplification

We amplified engagement with impactful video content, illuminating methods for enhancing individual well-being, forming the core of a captivating content series.

Meanwhile, got the Instagram & Facebook ready for launch, by designing all the highlight covers, changing the bio and logo + updating any information necessary.

Some of the reels made for GMCKS Ashram

Carousel? Set? GO!

Carousels played a vital role, allowing us to delve deep into topics, leveraging alt text for SEO optimization and inclusivity. Our topics covered from feature launches to historical insights, our carousels brought forth event details, activities, and the holistic journey of the ashram.

This ⬇️ is an example of one carousel post 👀

Carousels are essential to present content with as much storytelling as possible + they must be SEO-optimized

Engagement Analytics

Within the first month of working with their IG, I accomplished:

Accounts reached: +106%

Accounts engaged:+85%

Total followers: +52.1%

Outcomes across the channels have been great, Instagram growing from less than 300 followers to over 5k now and Facebook a strong community over 4k.

The strategic approach continues to yield exceptional results. We have seen constant growth on all parameters over the time period.

some insights (July-Aug 2023)

Instagram: Facilitating vibrant discussions with comments, encouraging reshares, and eliciting emotive story reactions.

Facebook: Cultivating interactions through likes, meaningful comments, and thought-provoking quote shares.

Workshop and Event Posters: Captivating Visuals for Success

Experience the impact of our captivating posters for workshops and events. The designs contributed to a phenomenal 64% surge in sales.

Some of the creatives made for GMCKS Ashram

Ready to Elevate Your Online Presence?

Let's collaborate to craft a captivating narrative that engages and resonates with your audience. Reach out today and let's create something extraordinary together! 🤭

Start your digital transformation journey today 🤠

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Posted Aug 17, 2023

Revitalized GMCKS AY Ashram's online presence with engaging content, dynamic visuals, and impactful engagement strategies by 70%. Boosted sales by 64%.

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